To Our Princess

To Our Princess

In these fleeting moments, you have chosen us among many brands, like the morning sun filtering through the branches, casting a warm glow. Your trust is akin to the gentle breeze of spring, softly caressing our hearts, and bringing boundless joy and gratitude.

We take this opportunity to share with you the people behind Sablier and their aspirations. They are the 80s, 90s, and 00s generations; mothers, fathers, sons, daughters, sisters, brothers; designers, operators, packers, accountants, and small business owners. They may seem distant yet they are so close to you.

In 2023, we established the Sablier brand to create fashion-forward and heartfelt lingerie.

We hope every basic lingerie piece we craft embodies warmth and professionalism, just like a human being with a body temperature of 36.7°C. To this end, we break tradition, addressing market solutions while considering our female users' needs and pain points. For instance, our 1+1 bra allows customers to choose whether to use padding, breaking free from traditional expectations to become a soft, lightweight, and portable choice. Every lady inevitably deals with "Aunt Flo" on her journey to becoming a princess. Pain and leaks greet us monthly, and we aim to solve these awkward and annoying moments. Hence, we use ultra-soft, skin-friendly fabrics and redesigned a pair of panties in our Healing series that can hold a heating pad, lightly shape the waist, and solve pain and leaks. We even replaced the traditional label with a Fragrance Card and bookmark...

Moreover, like you, we aspire to be capable individuals with social responsibility. Since our brand's inception, we have stood firm on the principles of environmental protection and public welfare. Currently, we use biodegradable eco-friendly paper bags for packaging and plan to allocate part of our profits to women's care and education projects. If this aligns with your values, then it's wonderful.

As Shelley once said, "If Winter comes, can Spring be far behind?" Your support is the long-awaited spring, infusing us with infinite hope and motivation. For every trust you place in us, you give us the greatest encouragement and affirmation.

In this warm moment, with a heart full of immense gratitude, we extend our most sincere thanks to you. May our products, like the spring breeze and a ray of winter sunshine, gently and warmly accompany you as you grow and flourish.

Sincerely,
The Sablier Team
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